Nov 13 Wed NAJA MODELS LINGERIE AT No 8
Good Afternoon,
I am thrilled to invite you to No. 8 on the evening of November 13th for the launch and showcase of Naja Lingerie, a radically different lingerie collection that formed from the globe-trotting founder, Catalina Girald’s passion and love of style, design and world travel.
Naja, is a new line of lingerie for bold and confident women featuring inventive designs and luxurious fabrics. For the first time, women can purchase the quality, performance and style of La Perla at Victoria’s Secret prices. With proven success as an entrepreneur, Catalina, a former M&A attorney and MBA graduate of Stanford, previously founded Moxsie, one of the first venture funded fashion sites fosr independent designers (since sold to Fab.com). With plans to build the first billion dollar, digitally driven lingerie brand for the next generation, Naja’s fresh and innovative designs, pricing, distribution, mission to empower and social consciousness will challenge an industry that has barely changed since the 1970s.
Please let me know if you will be able to make it as space is limited. If you are unable to attend the event or would like to book a deskside next week or review a lookbook please let us know.
Warmest,
Dara
EVENT DETAILS – A private cocktail event to showcase and introduce Naja Lingerie
HOST – Catalina Girald
DATE -Wednesday, November 13th, 2013
TIME- 6:30pm -8:30pm
LOCATION- No. 8 – 357 W 16th St, New York, NY 10011
http://no8ny.com/about/
Introducing Naja, the inventive online lingerie brand that speaks volumes
New York, NY- November 3rd, 2013 – Naja, a digitally driven, forward-thinking innovator in the lingerie industry, has announced today the official launch of the brand. Naja, billed as the “radically different, thoughtful lingerie brand for smart, courageous and sexy women”, was pioneered by Colombian-born CEO, Catalina Girald. No stranger to the fashion and technology industries, Catalina founded MOXSIE, one of the first venture-funded fashion sites for independent designers which was later sold to Fab.com.
Naja is a breath of fresh air in an industry that hasn’t changed appreciably in decades. When asked about the direction of the new firm, Founder Catalina Girald answered, “We celebrate strong women. We’ve done away with fans blowing fake wind into our models’ hair, and old, dated lingerie designs. Our fresh designs, pricing and mission to empower women are challenging the industry, and we’re building the first billion-dollar online lingerie brand for the next generation woman.”
Today, women looking for fashionable bras under $80 have limited choices, including Victoria’s Secret. However, a growing number of shoppers have expressed dissatisfaction with the mass retailer, citing a lack of innovative designs, low construction quality, and environmental impact amongst their concerns. Naja changes all of that.
The company offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices. Naja uses Peruvian sourced Pima cotton for the softest feel and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.
The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including “The Secret Lives of Sparrows”, “One Night in Cashmere”, and “Miyoko Loves a Dragon”. The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique. In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45 to $70 and panties ranging from $12 to $22.
Perhaps the most interesting thing about Naja is the company’s dedication to changing women’s lives. Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life.
To learn more about the company’s lingerie, social mission or what sets Naja apart from others in the industry, visit http://www.Naja.co .
Warmest,
Gwen Wunderlich-Smith
Wunderlich Inc.
President
36 W. 25th Street Suite 300
New York, NY 10010
*** please note new number***
O: 917.382.4202
C: 718.612.3990
===================================================
HOW IT TURNED OUT
Stupendous! 08′s entrance was a hole in the wall along 16th St, where we found a large but amiable bouncer barring entrance while things were set up. Chatted to personable Gerit until we were let in to the Stygian gloom of a black curtained mini hallway where the clipboard vetting was problematic since it appeared to be the wrong list. Waved through apparently on the basis of our impressive appearance and English accent, we found an extension of the Stygian gloom surrounding a large oval bar at one end and twenty paces at the other end beside a little trolley of hangers two very tall slim models wearing nothing but skimpy black bra and panties and a kind of glowing aura of sex appeal which as far as we were concerned transformed the dark Hades of this ill lit black clad barroom into a star lit Heaven, entirely prejudicing us in favor of the lingerie being displayed even though it turned out that it was designed more for the spiritual uplift of the women who might wear it rather than the male gaze. The designs were often on the inside of the bra cups, for example, with the outside black, and there were single quotations printed inside the crutch of the panties to lift the spirits of the wearer at the beginning of her day (“Heaven is a place where the interesting people are absent” or “Never stay with a partner who treats you as ordinary” similar ck). There was also a nice line in melon Stolichnaya vodka at the bar to help our appreciation of all this along, though we needed very little to estimate the attractions of the panties and their wearers as very high indeed, especially since the vibrant Colombian in a black dress whose creation the garments were was having them made by unwed mothers in Rwanda ck as soon as they could be got up to speed on their skills (currently they were put together by a commercial factory in Columbia).
On the whole we felt that the evening proved that there is simply no better foil for well fueled chatting at a bar than tall exquisitely formed beauties wearing undergarments for our close inspection, even though according to the fractionally more appealing of the two it was quite cold for them standing around like shop window mannequins. Luckily most of the time the drinkers found time to talk to them either about the construction of the panties (additional comfort provided by velour finish or somesuch, semi circular bar on the bottom bra edge to provide good support, something we ascertained by discreetly light touch of the digital kind in line with the advertised nature of their manufacture and spirit as “digitally driven”) or other topics (one of the models was dead set on getting to London).
Indeed such was the stimulation provided downstairs that the rival event which started upstairs in the LP lined room where Kurt Anderson and two other authors read from their works seemed entirely pallid and lacking in sensation of any significance and we neglected to give it more than five minutes before returning to the ground floor with one Malisa Annis a dynamic playwright from Wales who seemed to agree that authors generally are not very good at reading their own works. She grabbed a cab at 9th and we proceeded to the Strand where we bought far too many books, but including a real find, one by a Jim Baggot explaining why physicists are peddling absurd theories of everything these days for which there is no proof of any kind and which have many holes.
Read MoreI am thrilled to invite you to No. 8 on the evening of November 13th for the launch and showcase of Naja Lingerie, a radically different lingerie collection that formed from the globe-trotting founder, Catalina Girald’s passion and love of style, design and world travel.
Naja, is a new line of lingerie for bold and confident women featuring inventive designs and luxurious fabrics. For the first time, women can purchase the quality, performance and style of La Perla at Victoria’s Secret prices. With proven success as an entrepreneur, Catalina, a former M&A attorney and MBA graduate of Stanford, previously founded Moxsie, one of the first venture funded fashion sites fosr independent designers (since sold to Fab.com). With plans to build the first billion dollar, digitally driven lingerie brand for the next generation, Naja’s fresh and innovative designs, pricing, distribution, mission to empower and social consciousness will challenge an industry that has barely changed since the 1970s.
Please let me know if you will be able to make it as space is limited. If you are unable to attend the event or would like to book a deskside next week or review a lookbook please let us know.
Warmest,
Dara
EVENT DETAILS – A private cocktail event to showcase and introduce Naja Lingerie
HOST – Catalina Girald
DATE -Wednesday, November 13th, 2013
TIME- 6:30pm -8:30pm
LOCATION- No. 8 – 357 W 16th St, New York, NY 10011
http://no8ny.com/about/
Introducing Naja, the inventive online lingerie brand that speaks volumes
New York, NY- November 3rd, 2013 – Naja, a digitally driven, forward-thinking innovator in the lingerie industry, has announced today the official launch of the brand. Naja, billed as the “radically different, thoughtful lingerie brand for smart, courageous and sexy women”, was pioneered by Colombian-born CEO, Catalina Girald. No stranger to the fashion and technology industries, Catalina founded MOXSIE, one of the first venture-funded fashion sites for independent designers which was later sold to Fab.com.
Naja is a breath of fresh air in an industry that hasn’t changed appreciably in decades. When asked about the direction of the new firm, Founder Catalina Girald answered, “We celebrate strong women. We’ve done away with fans blowing fake wind into our models’ hair, and old, dated lingerie designs. Our fresh designs, pricing and mission to empower women are challenging the industry, and we’re building the first billion-dollar online lingerie brand for the next generation woman.”
Today, women looking for fashionable bras under $80 have limited choices, including Victoria’s Secret. However, a growing number of shoppers have expressed dissatisfaction with the mass retailer, citing a lack of innovative designs, low construction quality, and environmental impact amongst their concerns. Naja changes all of that.
The company offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices. Naja uses Peruvian sourced Pima cotton for the softest feel and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.
The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including “The Secret Lives of Sparrows”, “One Night in Cashmere”, and “Miyoko Loves a Dragon”. The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique. In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45 to $70 and panties ranging from $12 to $22.
Perhaps the most interesting thing about Naja is the company’s dedication to changing women’s lives. Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life.
To learn more about the company’s lingerie, social mission or what sets Naja apart from others in the industry, visit http://www.Naja.co .
Warmest,
Gwen Wunderlich-Smith
Wunderlich Inc.
President
36 W. 25th Street Suite 300
New York, NY 10010
*** please note new number***
O: 917.382.4202
C: 718.612.3990
===================================================
HOW IT TURNED OUT
Stupendous! 08′s entrance was a hole in the wall along 16th St, where we found a large but amiable bouncer barring entrance while things were set up. Chatted to personable Gerit until we were let in to the Stygian gloom of a black curtained mini hallway where the clipboard vetting was problematic since it appeared to be the wrong list. Waved through apparently on the basis of our impressive appearance and English accent, we found an extension of the Stygian gloom surrounding a large oval bar at one end and twenty paces at the other end beside a little trolley of hangers two very tall slim models wearing nothing but skimpy black bra and panties and a kind of glowing aura of sex appeal which as far as we were concerned transformed the dark Hades of this ill lit black clad barroom into a star lit Heaven, entirely prejudicing us in favor of the lingerie being displayed even though it turned out that it was designed more for the spiritual uplift of the women who might wear it rather than the male gaze. The designs were often on the inside of the bra cups, for example, with the outside black, and there were single quotations printed inside the crutch of the panties to lift the spirits of the wearer at the beginning of her day (“Heaven is a place where the interesting people are absent” or “Never stay with a partner who treats you as ordinary” similar ck). There was also a nice line in melon Stolichnaya vodka at the bar to help our appreciation of all this along, though we needed very little to estimate the attractions of the panties and their wearers as very high indeed, especially since the vibrant Colombian in a black dress whose creation the garments were was having them made by unwed mothers in Rwanda ck as soon as they could be got up to speed on their skills (currently they were put together by a commercial factory in Columbia).
On the whole we felt that the evening proved that there is simply no better foil for well fueled chatting at a bar than tall exquisitely formed beauties wearing undergarments for our close inspection, even though according to the fractionally more appealing of the two it was quite cold for them standing around like shop window mannequins. Luckily most of the time the drinkers found time to talk to them either about the construction of the panties (additional comfort provided by velour finish or somesuch, semi circular bar on the bottom bra edge to provide good support, something we ascertained by discreetly light touch of the digital kind in line with the advertised nature of their manufacture and spirit as “digitally driven”) or other topics (one of the models was dead set on getting to London).
Indeed such was the stimulation provided downstairs that the rival event which started upstairs in the LP lined room where Kurt Anderson and two other authors read from their works seemed entirely pallid and lacking in sensation of any significance and we neglected to give it more than five minutes before returning to the ground floor with one Malisa Annis a dynamic playwright from Wales who seemed to agree that authors generally are not very good at reading their own works. She grabbed a cab at 9th and we proceeded to the Strand where we bought far too many books, but including a real find, one by a Jim Baggot explaining why physicists are peddling absurd theories of everything these days for which there is no proof of any kind and which have many holes.
